Rolls Royce Phantom 2018 was unveiled to the world at an exclusive media event in London.
The car marks the eighth-generation of the iconic range, with the new Phantom VIII designed to push the boundaries of bespoke luxury and personalisation.
Immediately, it is worth knowing that Phantom VIII is built on a whole new, unique platform and features an all-allumniium ‘Architecture of Luxury’.
This is a shift away from an emerging trend by some car manufacturers sharing platform with other vehicles.
One of the reasons for this was to achieve something completely unique and also again push home the notion of being a Rolls Royce owner a special and unique thing.
The Architecture of Luxury is an all-aluminium space frame architecture designed by Rolls-Royce engineers and will inform every future Rolls Royce, starting with the new Phantom.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said at a press event yesterday that creating Phantom VIII was a pursuit for “perfection” and that “a Rolls Royce is never a compromise.”
He said: “We are constantly evolving and our ethos is to strive for perfection in everything we do.
“I think you need to question yourself constantly when you are in that position. Where can we get better, are we really up on what our customers are requesting from us.”
Key to Rolls-Royce realising its vision of being the world’s leading luxury brand
Philip Koehn, Director of Engineering
“Key to Rolls-Royce realising its vision of being the world’s leading luxury brand, today and in the future, is an architecture that spans the entire Rolls-Royce family,” comments Philip Koehn, Director of Engineering.
“The Architecture of Luxury will carry every future Rolls-Royce, not just the New Phantom. Project Cullinan and eventually the next Ghost, Wraith, Dawn will ride on this architecture, as well as future coachbuild projects.”
In addition to the aluminium frame being unique, it is also 30 per cent more rigid than the space frame that was on the Phantom VII.
The new designs sees the iconic Pantheon grille blend more seamlessly into the bodywork, creating smooth lines across the body.
Rolls Royce Phantom 2018 interiorPH
The Phantom interior is the epitome of luxury
It has the dominant stance and comforting familiarity of a Phantom with a few smoother edges and flares here and there to distinguish it from the VII.
At the back of New Phantom as the flowing rear design is reminiscent of the 1950’s and 1960’s Phantoms into a tapered tail
This new ‘Architecture’ also works injunction with a 6mm two-layer glazing all around the car to deliver bettie noise isolation.
More than 130kg of sound insulation using high absorption materials was used to create ‘the most silent motor car in the world.’
The employment of double skin allow on areas within the floor and bulkhead of the space frame is something unique to the Phantom
Rolls Royce went to great lengths to make the Phantom VIII silent adding high-absorbing layers in the roof, dense foam and felt layers around the car, ‘Silent Seat’ tires with a foam layer inside them to reduce noise by 9db.
The car manufacturer claim that the car wish 10 per cent quieter than its predecessor at 62mph.
New high comfort chassis with air suspension and state-of-the-art chassis control systems have bene added to improve the ride and comfort and reduce vibration in the cabin.
Rolls Royce describe the suspension configuration and designs ‘Magic Carpet Ride’ alluding to the car gliding along the road.
A new double-wishbone front axle and 5-link rear axle deliver will improve control and make the car more agile and stable and rear-wheel steering - a first for the Phantom - will also allow a more dynamic ride.
Powering the Phantom is a newly created 6.75-litre twin-turbo V12 powertrain delivering 563bhp and 900NM of torque and a ZF 8-Speed gearbox.
The CEO also stated that the new Phantom will be better connected and equipped than ever before.
“Phantom [VIII] is the most up to date technology driven Rolls Royce we have ever done in history so far.”
Rolls Royce Phantom 2018PH
Rolls Royce Phantom 2018 has been given a facelift
This is apparent by the amount of driver assistance systems included on the car. Some of these are: Alertness Assistant, a 4-camera system with Panoramic View, all-round visibility including helicopter view, Night Vision and Vision Assist, Active Cruise Control, collision warning, pedestrian warning, cross-traffic warning, lane departure and lane change warning.
In addition to this a high-resolution head-up display, 12.3 inch TFT colour displays with LED backlighting, WiFi hotspot, and the latest navigation and entertainment systems have also been added to upgrade the technology on-board.
Inside the car, new hand-crafted seats have been added to increase comfort.
There are a number of seat type options too for drivers which include the more intimate lounge seat, individual seats with occasional armrest, individual seats with fixed centre console and the newly introduced sleeping seat.
The new fixed rear centre console receives significant enhancement, by incorporating a drinks cabinet with whisky glasses and decanter, champagne flutes and coolbox.
This 'Gallery' is uses 3D printed DNA set in 24 carat gold
Seats, armrests, centre console lid and door armrests are all now heated too.
The most exciting, unique and interesting inclusion the interior is the new ‘Gallery’.
This is an exclusive feature to the Phantom and allows owners to inject their personality into the car.
The instrument panel now sits behind a thin piece of glass, which has been designed to be completely dust-free. Behind the instruments drivers can now add in any piece of art they desire.
Rolls-Royce has already worked with a number of artists, designers and design collectives to demonstrate what kind of creations are possible to put behind the glass of ‘The Gallery’ for the owners pleasure.
One design was a gold-plated 3D-printed map of an owners DNA created by the enfant terrible of German product design Thorsten Franck.
The CEO also stated that the new Phantom will be better connected and equipped than ever before.
“Phantom [VIII] is the most up to date technology driven Rolls Royce we have ever done in history so far.”
In no uncertain terms Torsten believes that Rolls Royce can offer things that no other can.
“This Phantom is a pleasure for all your senses. It is impossible to beat and there are no others around who can deliver similar things.”
Bespoke design and engineering was the cornerstone for Rolls Royce when developing the new Phantom, which will be revealed tonight.
“Your imagination is our only limit” and that “something that’s only we[Rolls Royce] can offer”.
“You as a customer want to ensure that the car is hugely individual, what matters at the end of the day is creating individual masterpieces.”
The car marks the eighth-generation of the iconic range, with the new Phantom VIII designed to push the boundaries of bespoke luxury and personalisation.
Immediately, it is worth knowing that Phantom VIII is built on a whole new, unique platform and features an all-allumniium ‘Architecture of Luxury’.
This is a shift away from an emerging trend by some car manufacturers sharing platform with other vehicles.
One of the reasons for this was to achieve something completely unique and also again push home the notion of being a Rolls Royce owner a special and unique thing.
The Architecture of Luxury is an all-aluminium space frame architecture designed by Rolls-Royce engineers and will inform every future Rolls Royce, starting with the new Phantom.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said at a press event yesterday that creating Phantom VIII was a pursuit for “perfection” and that “a Rolls Royce is never a compromise.”
He said: “We are constantly evolving and our ethos is to strive for perfection in everything we do.
“I think you need to question yourself constantly when you are in that position. Where can we get better, are we really up on what our customers are requesting from us.”
Key to Rolls-Royce realising its vision of being the world’s leading luxury brand
Philip Koehn, Director of Engineering
“Key to Rolls-Royce realising its vision of being the world’s leading luxury brand, today and in the future, is an architecture that spans the entire Rolls-Royce family,” comments Philip Koehn, Director of Engineering.
“The Architecture of Luxury will carry every future Rolls-Royce, not just the New Phantom. Project Cullinan and eventually the next Ghost, Wraith, Dawn will ride on this architecture, as well as future coachbuild projects.”
In addition to the aluminium frame being unique, it is also 30 per cent more rigid than the space frame that was on the Phantom VII.
The new designs sees the iconic Pantheon grille blend more seamlessly into the bodywork, creating smooth lines across the body.
Rolls Royce Phantom 2018 interiorPH
The Phantom interior is the epitome of luxury
It has the dominant stance and comforting familiarity of a Phantom with a few smoother edges and flares here and there to distinguish it from the VII.
At the back of New Phantom as the flowing rear design is reminiscent of the 1950’s and 1960’s Phantoms into a tapered tail
This new ‘Architecture’ also works injunction with a 6mm two-layer glazing all around the car to deliver bettie noise isolation.
More than 130kg of sound insulation using high absorption materials was used to create ‘the most silent motor car in the world.’
The employment of double skin allow on areas within the floor and bulkhead of the space frame is something unique to the Phantom
Rolls Royce went to great lengths to make the Phantom VIII silent adding high-absorbing layers in the roof, dense foam and felt layers around the car, ‘Silent Seat’ tires with a foam layer inside them to reduce noise by 9db.
The car manufacturer claim that the car wish 10 per cent quieter than its predecessor at 62mph.
New high comfort chassis with air suspension and state-of-the-art chassis control systems have bene added to improve the ride and comfort and reduce vibration in the cabin.
Rolls Royce describe the suspension configuration and designs ‘Magic Carpet Ride’ alluding to the car gliding along the road.
A new double-wishbone front axle and 5-link rear axle deliver will improve control and make the car more agile and stable and rear-wheel steering - a first for the Phantom - will also allow a more dynamic ride.
Powering the Phantom is a newly created 6.75-litre twin-turbo V12 powertrain delivering 563bhp and 900NM of torque and a ZF 8-Speed gearbox.
The CEO also stated that the new Phantom will be better connected and equipped than ever before.
“Phantom [VIII] is the most up to date technology driven Rolls Royce we have ever done in history so far.”
Rolls Royce Phantom 2018PH
Rolls Royce Phantom 2018 has been given a facelift
This is apparent by the amount of driver assistance systems included on the car. Some of these are: Alertness Assistant, a 4-camera system with Panoramic View, all-round visibility including helicopter view, Night Vision and Vision Assist, Active Cruise Control, collision warning, pedestrian warning, cross-traffic warning, lane departure and lane change warning.
In addition to this a high-resolution head-up display, 12.3 inch TFT colour displays with LED backlighting, WiFi hotspot, and the latest navigation and entertainment systems have also been added to upgrade the technology on-board.
Inside the car, new hand-crafted seats have been added to increase comfort.
There are a number of seat type options too for drivers which include the more intimate lounge seat, individual seats with occasional armrest, individual seats with fixed centre console and the newly introduced sleeping seat.
The new fixed rear centre console receives significant enhancement, by incorporating a drinks cabinet with whisky glasses and decanter, champagne flutes and coolbox.
This 'Gallery' is uses 3D printed DNA set in 24 carat gold
Seats, armrests, centre console lid and door armrests are all now heated too.
The most exciting, unique and interesting inclusion the interior is the new ‘Gallery’.
This is an exclusive feature to the Phantom and allows owners to inject their personality into the car.
The instrument panel now sits behind a thin piece of glass, which has been designed to be completely dust-free. Behind the instruments drivers can now add in any piece of art they desire.
Rolls-Royce has already worked with a number of artists, designers and design collectives to demonstrate what kind of creations are possible to put behind the glass of ‘The Gallery’ for the owners pleasure.
One design was a gold-plated 3D-printed map of an owners DNA created by the enfant terrible of German product design Thorsten Franck.
The CEO also stated that the new Phantom will be better connected and equipped than ever before.
“Phantom [VIII] is the most up to date technology driven Rolls Royce we have ever done in history so far.”
In no uncertain terms Torsten believes that Rolls Royce can offer things that no other can.
“This Phantom is a pleasure for all your senses. It is impossible to beat and there are no others around who can deliver similar things.”
Bespoke design and engineering was the cornerstone for Rolls Royce when developing the new Phantom, which will be revealed tonight.
“Your imagination is our only limit” and that “something that’s only we[Rolls Royce] can offer”.
“You as a customer want to ensure that the car is hugely individual, what matters at the end of the day is creating individual masterpieces.”
ConversionConversion EmoticonEmoticon